Hotels #Mobile Service Impact?? Amazon Go

Amazon Go + 'Just Walk Out' shopping experience sets a new pace for #mobile service...Hotels take note!

Trust You Blog post outlines future hotel guest mobile service expectations influenced by innovative retail experiences - such as Amazon Go.

Key Guest Service Values:

• Unprecidented Convenience
• Customer Intelligence via RFID tracking of consumer behavior
• Seamless, cashless payment

Needless to say, the in-store product, packaging and ease of shopping has to be exceptional. No amount of digital tech can overcome a poor product.

Key Quote:

But why does this shake-up in the retail space also important for hotels? As with most of the previous mega-trends we’ve already experienced (mobile apps, free wifi, one-click booking) the concepts usually start in the retail space and expand into hospitality and other industries.

Full article via @TrustYou - What Hotels Can Learn from Amazon Go 

No lines - No waiting - No seriously

#hotels - 64% Millennials Look + Book on #smartphones

Think with Google - insightful infographic on the Mobile Shopping + Purchasing behavior of Millennials.

Based on Phocuswright's 2015 research of 18 to 34 year olds, the infographic clearly show that smartphones are this age groups all-everything device for planning, sharing + buying travel....64% book hotels on their mobile device.

Source: Think with Google

Some considerations for Hotels?

• To capture this rapidly growing traveler group, mobile presence should be sites and social - imaginative and well integrated
• A pleasure to look at + a pleasure to use
• Consider a SmartPhone rate 
• Gear offers to capture spontaneous, last moment travel
• Review mobile sites that are widely used as models for UX and design
• Responsive web design sites are NOT necessarily the mobile solution as they are too general purpose.

Hoteliers must adopt a #mobile mindset across all digital touchpoints - to include:

• Inspiration
• Promotions + Campaigns
• Social Sharability
• Seamless experience for user
• Mobile offers - easy to book
• Pre-stay, in destination services, post-stay communications

All infographics and more Mobile Moments resources linked here in Think with Google.