Need to Know - Google #mobile #index - get mobile content ready

The always excellent E-Consultancy published a Need to Know list - Google's Mobile Index.

The big news:

• Google's mobile index will be the primary index - based on 'pure' mobile content
• Desktop + RWD sites secondary - will be maintained but less frequently
• Coming soon - so prepare now
• AMP (Accelerated Mobile Pages) will become more important

Search Engine Land Index Quote

Some steps to take to prepare your Mobile Content for Mobile Indexing - cross post in Futuremakers.

Excellent news for mobile users' search results ... new tasks for Mobile Marketers.

Read the full article - Google Mobile Index - What you Need to Know.

#mobile audience growth - web - not apps

Mobiforge details #mobile report - apps for engagement - web for discovery

Mobile marketers and developers will value Mobiforge's analysis of Comscore's recent report.  For all of us trying to decide - Mobile site or mobile app, the information is most helpful.  

It depends on your business goals:

• are you building your mobile audience = mobile website -USER centric
• do you want to increase engagement with mobile users = app

The chart below from the Comscore report clearly shows the growth opportunity.

Another key point is that mobile web is a gateway:

We’ve seen a lot of movement in the mobile web arena over the last year in the shape ofProgressive Web Apps, and the AMP initiative that bears out the importance of  the web as the gateway to further engagement without the same limitations as an app store presents. Outside of the app oligarchs,  the discovery battle may ultimately be won on the web.

An excellent, concise analysis - read Martin Clancy's article "Mobile Audience Growth Web Not Apps" 

Mobile Search Hospitality = Voice, Talk, Tap + Map

Skift Global Forum 2016 (live feed today!) - travel leaders discuss voice recognition + major shift Mobile Search in Travel

Mobile + social share = how people get inspired, plan and book travel + hotels. 

 This traveler behavior requires a dramatic change in thinking for how to reach + attract guests via OTAs, airlines, hotel groups + especially direct to independent hotels.

Key quote:

“As we move over to more of a mobile device-centric world, the interaction model with devices is going to be much more voice-based,” said Expedia’s Khosrowshahi. “We have trained over years with wizards to tell people to put in a destination and date, and people have been trained to do that. When you go to a voice-based interaction, you can’t tell them to ask a question and structure it in one way.”

A quick and easy intro to voice search:

Mobile Voice Search Changes SEO

For smart hoteliers, the shift away from desktop SEO + PPC to mobile voice requires a #mobilemindset - or your hotel guests will increasing use OTA's mobile solutions.

Need some help - we are here - craig@ogn-xtra.com 

Full article on Skift Voice Based Search in Travel