How To Offer Millennials What They Need at Your Hotel

Millennials, the generation between1980 and 2000 that innovate and revolution how things are done, they grew up in a period of a huge advance in technology that changed our lives forever.

To the hospitality business Millennials are of huge importance, they represent 80 million people around the world that spend $600 billion per year.

Millennials love to travel and to enjoy different experiences, are loyal, like to interact and engage with friends and strangers, they follow brands and want to change the world.

So what can marketing do about it to satisfy Millennials?

By making a deep research of their characteristics and more of those close to your niche market
create a marketing plan that can retain them and satisfy them.

Mobile Search Hospitality = Voice, Talk, Tap + Map

Skift Global Forum 2016 (live feed today!) - travel leaders discuss voice recognition + major shift Mobile Search in Travel

Mobile + social share = how people get inspired, plan and book travel + hotels. 

 This traveler behavior requires a dramatic change in thinking for how to reach + attract guests via OTAs, airlines, hotel groups + especially direct to independent hotels.

Key quote:

“As we move over to more of a mobile device-centric world, the interaction model with devices is going to be much more voice-based,” said Expedia’s Khosrowshahi. “We have trained over years with wizards to tell people to put in a destination and date, and people have been trained to do that. When you go to a voice-based interaction, you can’t tell them to ask a question and structure it in one way.”

A quick and easy intro to voice search:

Mobile Voice Search Changes SEO

For smart hoteliers, the shift away from desktop SEO + PPC to mobile voice requires a #mobilemindset - or your hotel guests will increasing use OTA's mobile solutions.

Need some help - we are here - craig@ogn-xtra.com 

Full article on Skift Voice Based Search in Travel