Think with Google - insightful infographic on the Mobile Shopping + Purchasing behavior of Millennials.
Based on Phocuswright's 2015 research of 18 to 34 year olds, the infographic clearly show that smartphones are this age groups all-everything device for planning, sharing + buying travel....64% book hotels on their mobile device.
 |
| Source: Think with Google |
Some considerations for Hotels?
- To capture this rapidly growing traveler group, mobile presence should be sites and social - imaginative and well integrated
- A pleasure to look at + a pleasure to use
- Consider a SmartPhone rate
- Gear offers to capture spontaneous, last moment travel
- Review mobile sites that are widely used as models for UX and design
- Responsive web design sites are NOT necessarily the mobile solution as they are too general purpose.
Hoteliers must adopt a #mobile mindset across all digital touchpoints - to include:
- Inspiration
- Promotions + Campaigns
- Social Sharability
- Seamless experience for user
- Mobile offers - easy to book
- Pre-stay, in destination services, post-stay communications
All infographics and more Mobile Moments resources linked here in Think with Google.
No comments:
Post a Comment