8 Mobile and Time Saving Tips to Rock your Campaign

Social Media entered like a hurricane to peoples live, every year almost 200 million people are signing up, it  changed the way we live but in a good way, some how we realised how connected we are and the need to engage with each other, also, know we have the opportunity to interact with our favourite brands, And the best of all is that it suites our needs in a "thumbable" world, meaning, by the reach of your thumb you can manage your social media world, however, if you are in charge of couple of campaigns in your business or you need to do the monthly plan as a good community manager, social media can take you a lot of time if it is not manage properly so here are some great time saving tips in how to take the most of #socialmedia 


1. Don't let distractions take over you
In your research for good content, the internet is a mysterious universe full of interesting and bizarre things, that can make you fail your task and end up in "5 recipes of pizza mug" at 3 am in the morning.That is why, this great ideas will help you to double the amount of productivity in your social media with just half the effort, the best part, everything is mobile customised so you will be able to do it form anywhere you are just from just the move of your thumb in your phone.

2. Create a schedule
To be present in people's mind is something that has to be done day by day, with constant time and effort, you waste time by having to reopen all social media tools, log in log out accounts and so on, The #timesaving solution is to do the whole social media section in an "unbroken section of concentration" one hour or two a day

8 Mobile and Time Saving Tips to Rock your Campaign

Social Media entered like a hurricane to peoples live, every year almost 200 million people are signing up, it  changed the way we live but in a good way, some how we realised how connected we are and the need to engage with each other, also, know we have the opportunity to interact with our favourite brands, And the best of all is that it suites our needs in a "thumbable" world, meaning, by the reach of your thumb you can manage your social media world, however, if you are in charge of couple of campaigns in your business or you need to do the monthly plan as a good community manager, social media can take you a lot of time if it is not manage properly so here are some great time saving tips in how to take the most of #socialmedia 

1. Don't let distractions take over youIn your research for good content, the internet is a mysterious universe full of interesting and bizarre things, that can make you fail your task and end up in "5 recipes of pizza mug" at 3 am in the morning.That is why, this great ideas will help you to double the amount of productivity in your social media with just half the effort, the best part, everything is mobile customised so you will be able to do it form anywhere you are just from just the move of your thumb in your phone.

2. Create a schedule
To be present in people's mind is something that has to be done day by day, with constant time and effort, you waste time by having to reopen all social media tools, log in log out accounts and so on, The #timesaving solution is to do the whole social media section in an "unbroken section of concentration" one hour or two a day

3. Make a calendar, how many hours? what days?

You can divide by colours what are your posts about and have a complete picture when are ready.
Purple: World NewsOrange: Mobile MarketingGreen: Promo campaigns for making some examples...

4. Schedule several post at that time
Tools like Oktopost or Hearsay Social advice you at what time your customers are more engaged and your best time to publish 

5. Monitor your social media metrics
Oktopost, Hootsuite, SproutSocial, Hersey Social, Google Analytics are the best tools to analyse your campaigns 

6. Collect as you go
How much time it can take to choose and collect information, with so much interesting information going around the web? HOURS! Im telling you is hard to concentrate on this.* Choose your platforms to take the information from, for example Flipboard, StumbleUpon, and put every information you found in one single place a great example is +Evernote a very simple but powerful app to use in your computer and phone, there are may different 
others to try too.

7. Share it more than once 
As we are going global, plus the different time zones, plus people having different activities and different schedules is ok to share it two or three times a day!

Remember, opened to change and using social media can be extremely  helpful for your business, create the correct exposure, generate the leads and followers with a personal touch to create loyalty

8. Make it look visually attractive in mobile
Customise your pictures, use hashtag, and make it so attractive that the first thing when they open Facebook in the morning is enter your page to discover more bout what you share.





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'Is your Hotel Site Mobile User Friendly?'

In our rapidly moving environnent we need to realise of the constant changes in order to be on the top of the competition, Not long time ago, Google marked the Era of "mobile friendly" it was and it is a most to count with a mobile site, people is more than ever engaged with their phones, looking for reviews, information, hotels, restaurants, social media etc, but now we enter another new era, is your site:

 Mobile friendly AND user friendly?

Can your customer navigate in your mobile page easily, fast with no complications?

Is it easy to:
Call You? 
Find You? 
Book You?

Are you "Thumbable" ready?

Here is a great infographic to show you what it needs to be in the Top of the Top in the Mobile User-Friendly competition:

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Mobile Search Hospitality = Voice, Talk, Tap + Map

Skift Global Forum 2016 (live feed today!) - travel leaders discuss voice recognition + major shift Mobile Search in Travel

Mobile + social share = how people get inspired, plan and book travel + hotels. 

 This traveler behavior requires a dramatic change in thinking for how to reach + attract guests via OTAs, airlines, hotel groups + especially direct to independent hotels.

Key quote:

“As we move over to more of a mobile device-centric world, the interaction model with devices is going to be much more voice-based,” said Expedia’s Khosrowshahi. “We have trained over years with wizards to tell people to put in a destination and date, and people have been trained to do that. When you go to a voice-based interaction, you can’t tell them to ask a question and structure it in one way.”

A quick and easy intro to voice search:

Mobile Voice Search Changes SEO

For smart hoteliers, the shift away from desktop SEO + PPC to mobile voice requires a #mobilemindset - or your hotel guests will increasing use OTA's mobile solutions.

Need some help - we are here - craig@ogn-xtra.com 

Full article on Skift Voice Based Search in Travel 

#mobilemindset - On the Go Learning -mLearning Tips

Learning modules designed for mobile mLearning reaches individuals On-The-Go.

CourseArc published mobile lesson design tips - a smart read.
Key points include:

• Use short videos - stream from YouTube or Vimeo
• Mobile USER friendly - easy to access with a finger tap or scroll with a thumb
• Deliver in small chunks - think review or refresh or quick coaching.

mLearning modules are ideal for busy professionals. 

My favorite is Google's Primer which is labeled 'bite sized lessons'.  The Digital Marketing lessons are very visual, easy to follow, quick quizzes with immediate answers and screens are thumbable.

Feel free to share Primer with your mobile mindset colleagues.

The Mobile Revolution in the Hospitality Business

The Internet technology doesn't stop to amaze us, every day ,there is something new getting our attention, a new app, a new platform a new way to do things. Hoteliers should always keep an eye in this important trends in order to be in the top of business.

Opening the mind to this new changes and accepting them as they are and to take the most out of it to improve and revolution your business.

Mobile is the new home computer, the new laptop, is our easiest most approachable way to reach technology and to interact with others.
Everything is know adaptable to mobile: table reservations, check-in check out, live personalised software in rooms and in different part of the hotels, e-concierge, reviews everything to make an experience can be done in the mobile phone, best part is that is cost effective is the best way for big and independent hotels to develop customer service as a competitive edge

The key at developing a mobile friendly website and get your "MMR" Maximum Mobiel Reach is to be easy to use for customers: easy for them: From task conception and understanding to task completion
 Be sure to have a mobile template  full of mobile resized pictures, few text and easy to get to their customers fulfilled needs.

For the Hospitality Business your MMR will come from this 4 specific buttons in your website

Find Us: Embed a Google Map or Share your Location

Call Us: "Thumbable" phone number that redirects your customer to the business phone line

Reserve: By choosing a date and giving no more than 3 options of different prices your customer is ready to book

Social media: It has a profound impact in the hospitality industry as travelling creates emotions, emotions creates sharing sharing creates engagement, let them share your business in an easy way.

There are many you can add with simple buttons to your mobile website, TripAdvisor, Facebook, Twitter, Pinterest, Google plus, etc...

With this revolution, hospitality business need to fight the field with everything that is useful for them, international links will become more and more important to the hotel industry, and hoteliers must always look to the new coming opportunities as profit and visibility to their businesses.

Interested in your mobile design page? 

Visit us: http://digital.ogn-xtra.com

Contact us: craig@ogn-xtra.com

For more hospitality tips and news in the new technology hospitality trends follow us at:

@oneglobe

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