How To Offer Millennials What They Need at Your Hotel

Millennials, the generation between1980 and 2000 that innovate and revolution how things are done, they grew up in a period of a huge advance in technology that changed our lives forever.

To the hospitality business Millennials are of huge importance, they represent 80 million people around the world that spend $600 billion per year.

Millennials love to travel and to enjoy different experiences, are loyal, like to interact and engage with friends and strangers, they follow brands and want to change the world.

So what can marketing do about it to satisfy Millennials?

By making a deep research of their characteristics and more of those close to your niche market
create a marketing plan that can retain them and satisfy them.

Customer Preferences: Social Media and Mobile Innovations

Focus on "Delivered to Phone" service

In this rapidly changing world, customers prefer even more and more Mobile Apps, and the competitition in the best innovative tools in hospitality is fierce, advanced tools already exist to make Reservations, check -in check -out, multimedia connections in room, automatic lights, e-concierge, WiFi hotspots as well as "whatever fun is happening" hotspots if the hotel is a big place,  interactive Customer Experience, personalised text messages, alerts, emails, wake up calls, the idea to survive and attract customers is to make it creative and interact with your customers in a "thumable" mobile way.

Social media Fluidity

There is thousands and thousands of posts coming out every hour all around the world, to escape from this loop of posting without going nowhere, what is going to make this change is technology, by delivering personalised information according to what  your customer's like; to approach your reader by their needs is what is going to make the difference.

8 Mobile and Time Saving Tips to Rock your Campaign

Social Media entered like a hurricane to peoples live, every year almost 200 million people are signing up, it  changed the way we live but in a good way, some how we realised how connected we are and the need to engage with each other, also, know we have the opportunity to interact with our favourite brands, And the best of all is that it suites our needs in a "thumbable" world, meaning, by the reach of your thumb you can manage your social media world, however, if you are in charge of couple of campaigns in your business or you need to do the monthly plan as a good community manager, social media can take you a lot of time if it is not manage properly so here are some great time saving tips in how to take the most of #socialmedia 


1. Don't let distractions take over you
In your research for good content, the internet is a mysterious universe full of interesting and bizarre things, that can make you fail your task and end up in "5 recipes of pizza mug" at 3 am in the morning.That is why, this great ideas will help you to double the amount of productivity in your social media with just half the effort, the best part, everything is mobile customised so you will be able to do it form anywhere you are just from just the move of your thumb in your phone.

2. Create a schedule
To be present in people's mind is something that has to be done day by day, with constant time and effort, you waste time by having to reopen all social media tools, log in log out accounts and so on, The #timesaving solution is to do the whole social media section in an "unbroken section of concentration" one hour or two a day

8 Mobile and Time Saving Tips to Rock your Campaign

Social Media entered like a hurricane to peoples live, every year almost 200 million people are signing up, it  changed the way we live but in a good way, some how we realised how connected we are and the need to engage with each other, also, know we have the opportunity to interact with our favourite brands, And the best of all is that it suites our needs in a "thumbable" world, meaning, by the reach of your thumb you can manage your social media world, however, if you are in charge of couple of campaigns in your business or you need to do the monthly plan as a good community manager, social media can take you a lot of time if it is not manage properly so here are some great time saving tips in how to take the most of #socialmedia 

1. Don't let distractions take over youIn your research for good content, the internet is a mysterious universe full of interesting and bizarre things, that can make you fail your task and end up in "5 recipes of pizza mug" at 3 am in the morning.That is why, this great ideas will help you to double the amount of productivity in your social media with just half the effort, the best part, everything is mobile customised so you will be able to do it form anywhere you are just from just the move of your thumb in your phone.

2. Create a schedule
To be present in people's mind is something that has to be done day by day, with constant time and effort, you waste time by having to reopen all social media tools, log in log out accounts and so on, The #timesaving solution is to do the whole social media section in an "unbroken section of concentration" one hour or two a day

3. Make a calendar, how many hours? what days?

You can divide by colours what are your posts about and have a complete picture when are ready.
Purple: World NewsOrange: Mobile MarketingGreen: Promo campaigns for making some examples...

4. Schedule several post at that time
Tools like Oktopost or Hearsay Social advice you at what time your customers are more engaged and your best time to publish 

5. Monitor your social media metrics
Oktopost, Hootsuite, SproutSocial, Hersey Social, Google Analytics are the best tools to analyse your campaigns 

6. Collect as you go
How much time it can take to choose and collect information, with so much interesting information going around the web? HOURS! Im telling you is hard to concentrate on this.* Choose your platforms to take the information from, for example Flipboard, StumbleUpon, and put every information you found in one single place a great example is +Evernote a very simple but powerful app to use in your computer and phone, there are may different 
others to try too.

7. Share it more than once 
As we are going global, plus the different time zones, plus people having different activities and different schedules is ok to share it two or three times a day!

Remember, opened to change and using social media can be extremely  helpful for your business, create the correct exposure, generate the leads and followers with a personal touch to create loyalty

8. Make it look visually attractive in mobile
Customise your pictures, use hashtag, and make it so attractive that the first thing when they open Facebook in the morning is enter your page to discover more bout what you share.





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The Mobile Revolution in the Hospitality Business

The Internet technology doesn't stop to amaze us, every day ,there is something new getting our attention, a new app, a new platform a new way to do things. Hoteliers should always keep an eye in this important trends in order to be in the top of business.

Opening the mind to this new changes and accepting them as they are and to take the most out of it to improve and revolution your business.

Mobile is the new home computer, the new laptop, is our easiest most approachable way to reach technology and to interact with others.
Everything is know adaptable to mobile: table reservations, check-in check out, live personalised software in rooms and in different part of the hotels, e-concierge, reviews everything to make an experience can be done in the mobile phone, best part is that is cost effective is the best way for big and independent hotels to develop customer service as a competitive edge

The key at developing a mobile friendly website and get your "MMR" Maximum Mobiel Reach is to be easy to use for customers: easy for them: From task conception and understanding to task completion
 Be sure to have a mobile template  full of mobile resized pictures, few text and easy to get to their customers fulfilled needs.

For the Hospitality Business your MMR will come from this 4 specific buttons in your website

Find Us: Embed a Google Map or Share your Location

Call Us: "Thumbable" phone number that redirects your customer to the business phone line

Reserve: By choosing a date and giving no more than 3 options of different prices your customer is ready to book

Social media: It has a profound impact in the hospitality industry as travelling creates emotions, emotions creates sharing sharing creates engagement, let them share your business in an easy way.

There are many you can add with simple buttons to your mobile website, TripAdvisor, Facebook, Twitter, Pinterest, Google plus, etc...

With this revolution, hospitality business need to fight the field with everything that is useful for them, international links will become more and more important to the hotel industry, and hoteliers must always look to the new coming opportunities as profit and visibility to their businesses.

Interested in your mobile design page? 

Visit us: http://digital.ogn-xtra.com

Contact us: craig@ogn-xtra.com

For more hospitality tips and news in the new technology hospitality trends follow us at:

@oneglobe

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