Best Marketing Tips and Tricks to Stand Out your Hotel

The competition in hospitality has become fierce, with new technology arriving to us day by day and the opportunity of customers to  book directly through Google it is a great pressure and challenge to differentiate your hotel from the rest, but this type of competition can give us that little push we need to take advantage of the new mobile technology, social media, between others and see this as an opportunity to grow and expand.

 It is true that for big hotels (cost-wise, multiple channels, attractive loyalty programs) it is easier to count with a well created Digital Marketing Strategy, but Independent Hotels have the need to focus as well in cost-effective digital marketing strategies and become multi-channel to differentiate their product form the rest

Here are some tips for Hoteliers to follow a successful digital marketing strategy:

How To Offer Millennials What They Need at Your Hotel

Millennials, the generation between1980 and 2000 that innovate and revolution how things are done, they grew up in a period of a huge advance in technology that changed our lives forever.

To the hospitality business Millennials are of huge importance, they represent 80 million people around the world that spend $600 billion per year.

Millennials love to travel and to enjoy different experiences, are loyal, like to interact and engage with friends and strangers, they follow brands and want to change the world.

So what can marketing do about it to satisfy Millennials?

By making a deep research of their characteristics and more of those close to your niche market
create a marketing plan that can retain them and satisfy them.

Customer Preferences: Social Media and Mobile Innovations

Focus on "Delivered to Phone" service

In this rapidly changing world, customers prefer even more and more Mobile Apps, and the competitition in the best innovative tools in hospitality is fierce, advanced tools already exist to make Reservations, check -in check -out, multimedia connections in room, automatic lights, e-concierge, WiFi hotspots as well as "whatever fun is happening" hotspots if the hotel is a big place,  interactive Customer Experience, personalised text messages, alerts, emails, wake up calls, the idea to survive and attract customers is to make it creative and interact with your customers in a "thumable" mobile way.

Social media Fluidity

There is thousands and thousands of posts coming out every hour all around the world, to escape from this loop of posting without going nowhere, what is going to make this change is technology, by delivering personalised information according to what  your customer's like; to approach your reader by their needs is what is going to make the difference.